Meet Ella Krohn
What I am about!
I am Ella Krohn, a 360 creative. I love to put community at the heart of everything I do, using that to drive my work forward. I believe in the power of collaboration and communication, it is what keeps me creating, I aim to communicate a strong message through all the work I produce for brands.
I always find it difficult when people ask me what I do as I love to do a bit of everything! At the moment I am in a phase of my career where I love exploring all my different options. It is why I love brand & marketing so much. I can go from writing email copys to planning and directing shoots. It keeps me on my toes and allows me to push myself to grow. It also allows me room to fail and learn, to understand how I can grow and continue pushing myself.
(And yes. This is myself asking these questions, so you can get to know me better!)
Q: Where did you start your career?
A: I started at Christie’s as an apprentice in Digital & Exhibition Design in 2021. I was very fortunate to land on my feet with a creative role in one of the worlds leading auction houses, after my gap year and being chucked into the world with no preparation (thank you covid!) I thought I would dabble in the world of work before I went to Uni and see how far I can get without a degree. I had been told that I would not achieve very much in sixth form if I did not go on to get a degree. So naturally, I had prove my teachers wrong.
Whilst at Christie’s I got to help exhibition installations, be apart of iconic exhibitions such as the James Bond 50 years anniversary. I helped design leading campaigns for Luxury Week, assisting on shoot and in creating assets. I had amazing exposure to some of the best creatives, best practises and art in the world! I truly loved my time at Christie’s - each week I got to experience new art. I just constantly remember finding it hilarious that I casually would walk past Banksy, Andy Warhol, Picasso and so many more amazing art pieces every day. It was the ideal place for a young creative who loved art!
Christie’s ignited my passion for working in the creative field and pushed me to progress further. After 18 months at Christie’s apprenticeship ended I then went on to work for Arksen, a luxury outdoor adventure brand, which is a start-up. I managed to dive into the deep end, helping them build there new website, implement new strategy and marketing campaign. After 6 months there I was promoted to Creative Producer, meaning I get to create, pitch and oversee the creation of campaigns. My first shoot as Creative Producer was for Arksen’s Labs & Arksen Overland, where we went down to Bristol to capture a few shots of a jacket with one of the iconic defenders Arksen build. I am currently still at Arksen getting to produce & direct shoots across their vessels & vehicles and even clothing!
Q: Where are places you go to be inspired?
A: I have recently been gifted a Tate membership so have been able to absorb some of their exhibitions quite regularly. I love being able to interact with art in a personal away, allowing it to be consumed and engaged with. Tate’s recent exhibition ‘Women in Revolt’ was one that I have found myself thinking about often recently, I went the day before it closed and wish I could give it a second viewing. It was one of the best exhibitions I have been to recently, so thought provoking and inspiring, especially as a woman myself. One line that stayed with me was one of the first images of the exhibition.
“I was there first as a participant, second as a photographer” - it is the approach I want to take in life, especially when creating art.
I also love to consume film, TV and books. I love being absorbed into different worlds and think that fiction can teach us so much about our own lives and the society we live in. When I start to create work I often find myself using films, series and books as reference points to drive my moodboards & creativity forward.
Q: What do you enjoy doing outside of work?
A: I love to spend time with my friends and family over good food. If you need a recommendation, I am your girl! From food markets to restaurants, I have options for all. I used to work on Victoria Park Market on Sundays and still love going to all the food markets across London. (if you see recommendations on my blog, its because food is inspiration…)
I also love walking and spending time in the outdoors! Me & my partner are currently walking the London Loop (150 miles) which has been a lot of fun. We are about half way through!
And I have to add travelling lights my soul, exploring different cultures, trying new foods and being inquisitive just makes me so happy!
So in conclusion: food, being outdoors & travelling!
