Case Study: CMS Management
Introduction
Using Craft I built out the CMS from scratch to create an optimised website with UX in mind. Tailoring content and site structure to align best with business goals and audience needs, delivering a high-quality, responsive website.
Goals and Objectives
The primary goals were to:
Set up a website for users to navigate through clearly
Make sure lead generation was a focus
Improve users engagement and experience
Optimising content for SEO
Strategy and Approach
Project Management: Create a timeline with non negotiable, making sure everyone is clear of what is happening and can be done
Brand Consistency: Making sure all content adhered to brand guidelines and captured the heart of the business
SEO Optimisation: Ensuring all images are labelled and named correctly for optimisation and that keywords are integrated into copy
Execution
Worked alongside the developers to upload all content
Implemented weekly meetings with developers to raise concerns and problems to get them fixed
Planned a launch making sure it had a marketing plan to increase traffic
Challenges and Solutions
Challenges: Managing expectations and requests to change websites
Solutions: Created a plan to send to everyone, so there was a clear outline of when things would be achieved. Created a list of post launch list to make sure we could deliver site on time
Results/Impact/Conclusion
Created a streamlined website that was unique to the yachting industry. Showing that Arksen has design and UX at the heart of everything it does. Positioning products in a friendly and engaging way to the customer.
Arksen.com